Mission & Positioning
Our mission is to accelerate the success of global enterprises in Japan through digital transformation, delivering highly actionable DX solutions.
Mission
To accelerate the success of global enterprises in the Japanese market through digital transformation. We realize highly effective digital changes built upon a deep understanding of local commercial practices, organizational culture, and matrix dynamics.
Positioning
We serve as a strategic and technical “bridge” to resolve the gap between global standards and the Japanese market. We are experts in “implementation and anchoring,” effectively utilizing IT for business and rooting it firmly in daily operations.
Value: Bridge to Success
Functioning as a PMO situated between overseas headquarters and the Japan subsidiary, we build consensus among complex stakeholders. The founder personally participates in projects to break through deadlocks and create definitive business impact.
Founder Profile
Tradition and Innovation: A 34-Year Digital Journey
With a 46-year professional career, including 34 years in the digital field, Masaharu began his digital career at the dawn of the DTP era in 1992. From 1999 to 2000, he served as Webmaster and Web Project Manager for the Australian Embassy Tokyo / Australia-Japan Foundation, where he increased monthly website traffic from 500,000 to 2.5 million page views (30 million annually)—a fivefold increase. During this period, he also managed an e-newsletter with 24,000 subscribers and provided web consulting services for multiple Australian government agencies. From 2001 to 2003, he served pro bono as an Advisor to the Japan-Australia Cultural Exchange Association (JACEA). In 2003, he founded Webmake as a sole proprietorship and incorporated it as Webmake Co., Ltd. in 2004. As Founder, President & CEO, he led the company for nearly a decade, delivering digital solutions to government organizations, multinational corporations, and private enterprises across a wide range of industries.
Advanced Expertise Backed by US Certification
Holding over a quarter-century of expertise in digital marketing and eCommerce. In 2004, he launched a performance-based SEO business, and in 2008, became one of the rare Japanese professionals to acquire the US SEW Certified CSMS (Certified Advanced Search Engine Marketing Specialist) credential. Since the dawn of SEO, he has continuously pursued cutting-edge search strategies, generating outstanding results in both theory and practice.
Actionable DX Support Bridging Global and Local
Since 2016, he has been deeply involved in complex matrix organizations, such as foreign-affiliated life sciences and manufacturing companies. Serving as a “liaison (bridge)” to close the structural and cultural gaps between global headquarters and Japan subsidiaries, he has supported numerous organizational transformations.
As the Founder of JAPAN DIGITAL, I provide project-based support focused on Digital Transformation (DX), Digital Strategy, Program & Project Management, and Global–Japan Business Liaison, helping organizations bridge global strategies with successful local execution.
In addition, I operate the Web AI Optimization Lab, where I support businesses with website design and development, SEO, AI Optimization (AIO), AI adoption, and ongoing website optimization to strengthen their digital presence and drive measurable business outcomes.
From DX strategy to the planning, development, and ongoing optimization of web initiatives, I help organizations achieve sustainable digital growth through an integrated, end-to-end approach.
Expertise & Technical Domains
B2B Commerce & Integration
EDIcXMLeProcurementAPI IntegrationB2B Digital CommerceEnterprise Platforms
Adobe Experience ManagerWordPressOffice 365Search & AI Strategy
SEO (Since 2004)AEO / GEOSchema MarkupPrompt EngineeringGenerative AIProgram Management
Global PMOStakeholder ManagementGovernance DesignChange ManagementBilingual (EN/JP)Industries
Life SciencesMedical DevicesPharmaceuticalsAnalytical InstrumentsManufacturingCertifications
IBM Gen AI for PM (2024)SEW CSMS (US Certified)Why Choose JAPAN DIGITAL
Unique capabilities bridging the complexities of strategy, execution, and cross-border alignment.
Deep Expertise in B2B Digital Commerce
Proven B2B commerce results, including a 33x expansion in EDI transaction volume. End-to-end eProcurement experience.
Japan Localization Capabilities
Profound understanding of distributor models, commercial practices, and regulations. Unique know-how to make global platforms truly operational in Japan.
Track Record in Enterprise Integration
Scaling integration across AEM, SAP, and APIs. Directed $2.5M+ CMS programs and consolidated 50+ web assets in regulated industries.
Governance-Level Advisory
PMO and program leadership experience at the executive and board levels. We effectively land global headquarters’ mandates within the reality of the Japan subsidiary.
Business Information
| Business Name | JAPAN DIGITAL |
|---|---|
| Representative | Masaharu Kuwabara(桑原 雅晴) |
| Address | N&E BLD. 6F, 1-12-4 Ginza, Chuo-ku, Tokyo 104-0061, Japan |
| Business Activities |
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Let’s Discuss Your Project
From DX strategy formulation to execution support, we adapt flexibly to your specific challenges.